If you were to randomly attend any sales meeting or marketing forum in America, 9 times out of 10 you’ll hear the same key issue brought up with great frustration:

“How do we find new customers?”

This has always been and will always be a primary problem businesses have to face as they seek to outperform their competitors and build their brand. According to a study by HubSpot, 61% of marketers rank lead generation as their #1 challenge.

Inevitably, this important issue leads to making a critical decision between two very different paths:

Buy leads, or try to generate your own.

May we suggest three very good reasons why you may want to consider the former?

1. It saves you time.
2. It saves you energy.
3. It saves you money.

These are the three golden things every rational business owner seeks when attempting to scale their business as efficiently as possible.

While buying leads may not make sense for every company, don’t underestimate the immense value it could bring to your business, regardless of size or industry.

Buying Leads Saves You Time

Generating your own leads takes a lot of time. Hundreds of hours go into the research, planning, and execution of funneling potential customers to your landing page. Not to mention the creation of the landing page itself.

A study done by Salesforce found that B2B sales reps spend 21% of their time just doing lead research. That’s 2 ½ months of the working year!

Some small business owners even end up spending nearly all of his or her precious time trying to muster up even just a few lousy emails or phone numbers.

But that doesn't have to be the case!

With the help of lead gen sites like ListShack.com, you can easily obtain 100 times more leads in a fraction of the time.

Within seconds, you can gain access to tens of thousands of contacts in your market. Not only is that a miracle of modern-day technology, but it also enables founders and CEOs to spend a lot more time working on other aspects of their business.

Time is an extremely valuable resource. So when weighing the pros and cons of buying sales leads, make sure to take opportunity costs into account. Purchasing consumer or business data in bulk can save your company a lot of time and, in turn, provide more opportunities for you to do more with your time.

Buying Leads Saves You Energy

Generating your own leads requires a lot of energy. You must conduct market research, formulate a strategy, create brand-new content, run A/B testing, constantly monitor ad performance, and make frequent adjustments to campaigns.

Rather than exhausting all your energy on trying to get people to click, like, subscribe, share, or sign up, you should be focusing that energy on perfecting your sales pitch, developing your brand, and outperforming your competitors. That becomes a lot easier to do when you already have thousands of leads at your disposal.

With just a few simple clicks of a mouse, you can have heaps of business and consumer data at your fingertips. You can even target specific audiences based on demographics such as gender, age, income, marital status, and location.

Don’t become burnt out and discouraged trying to produce leads out of thin air. Spend your energy actively growing your brand and running ad campaigns, using the thousands of leads you bought.

Buying Leads Saves You Money

More than half (53%) of marketers spend at least half of their budget on lead generation!

Businesses spend thousands of dollars on labor and advertising every month in an effort to generate sales leads. According to this article, the average cost per lead (CPL) was $198 for American businesses in 2020. Of course, that number fluctuates depending on the size and industry of the company. But even still, the average CPL for businesses with 2-50 employees was $47 in 2020, according to 1st on the List.

Now let’s compare that to buying leads from ListShack.com. When you subscribe to the $50/month plan, you get up to 50,000 leads per month. That’s a CPL of $0.001. That is a LOT of money saved, compared to the conventional way of generating leads.

And that’s not even taking ROI into account. Let’s suppose that only 50 of your 50,000 leads turned into a sale. That’s still likely to be a high return on your 50-dollar investment.

The Bottomline

Purchasing sales leads can produce high ROI if it’s a good fit for your business!

With today’s technology, lead gen companies have greater access to consumer and business data than ever before. You can acquire high-quality leads by using lead gen tools like ListShack.com which allow you to download ultra-specified lists based on demographics such as age, gender, marital status, income, career, and more!

This method of lead acquisition is a more efficient way to find many people in your target audience, saving you time, energy, and money, which you can reallocate to other aspects of your business.